Meet our Founder!
Hi. I’m Peggy Sue.
Founder of Riding The Struggle Bus.
Full-time chaos participant.
Part-time self-saboteur and klutz.
If there is a 1% chance something mildly inconvenient or majorly chaotic will happen…
It will happen to me.
In front of witnesses.
And usually, right after I said, “This is going great.”
It’s true, my family and friends sometime call me Squirrel and sometimes even Bad Luck Shleprock.
And here’s the thing – they aren’t wrong.
I get squirreled mid-task like it’s a competitive sport.
I have:
• Sent the wrong text to the wrong person at the wrong time.
• I have confidently walked into a room with purpose and walked out with confusion.
• Said “you too” to a flight attendant who said, “enjoy your trip.”
• I have tripped over air. More than once. In front of witnesses.
• Pushed aggressively on a door that very clearly said “pull.”
I have walked backwards down a street while talking to my friends only to spin around just in time to walk face first into the sign pole.
I used to think I was the universe’s little play toy. You know, like the universe was a cat and I was just an object it liked to bat around. But somewhere between the awkward waves to people who are not waving to me, the accidental texts sent to the wrong person, the vending machines stealing my last dollar and the credit card machine yelling “DENIED” like I committed a felony, “moments”…
I realized something important.
This wasn’t just happening to me.
Every time I told someone one of my horror stories and after they stopped laughing hysterically, that person would say, “Oh my gosh, I went thru the same thing.”
And suddenly my chaos wasn’t embarrassing.
It was relatable.
Not because I had it all together.
But because I very much did NOT.
That’s when Riding The Struggle Bus was born.
Riding The Struggle Bus was born from that realization that life is chaotic, humbling, mildly humiliating… and absolutely hilarious if you let it be.
We are ALL Riding The Struggle Bus.
Some of us occasionally will drive the bus, and some of us are sitting in the front row while others are hanging out the window or are permanently seated at the back of the bus.
I didn’t want to build a brand about perfection. I wouldn’t know what that looked like.
I wanted to build one about the moments that humble us.
The little daily disasters.
The “you have GOT to be kidding me” situations.
Because those are the moments that connect us.
We are all just out here doing our best… while occasionally being personally victimized by automatic doors and low hanging branches.
Riding The Struggle Bus is my love letter to the beautifully flawed, the accidentally chaotic, and the brave souls who keep showing up even after walking into that sliding glass door you thought was open.
I may have built this brand out of my own life’s poetic inconveniences…
But honestly?
I know I’m not alone in the chaos.
Everyone Rides The Struggle Bus!
I saved a seat for you!
Peggy Sue, CEO of “Well… That Didn’t Go As Planned”
Rapid Fire Fun Facts About the Founder
• Has never once chosen the correct checkout line on the first try.
• Makes intense forehead contact with automatic doors that refuse to open.
• Once apologized to a mannequin.
• Has tripped over absolutely nothing and tried to style it out.
• Thinks “this should be quick” are the most dangerous words in the English language.
• Has rehearsed fake arguments in the shower and lost them.
• Gets squirreled mid-task like it’s an Olympic event.
• Has aged 4–6 years after every accidental “reply to all.”
• Has been betrayed by vending machines more times than by the weather.
• Deeply suspicious of any day that starts off “too smoothly.”
Founder Qualifications
Bachelor’s Degree in Overthinking
Minor in Worst Case Scenario Planning
Master’s Certification in Public Embarrassment
Advanced Placement in Wrong Assumptions
Doctorate in “You’ve Got To Be Kidding Me”
Fluent in “Well… That Wasn’t Great”
Thesis:
“If It Can Go Wrong, It Will — And Probably In Front of Someone Attractive.”
Official-Looking (But Absolutely Not Official) Bio
Peggy is the visionary founder and Chief Passenger of Riding The Struggle Bus, a rapidly growing lifestyle brand dedicated to celebrating life’s daily disasters.
With decades of hands-on experience in minor inconveniences and major catastrophes management, Peggy has pioneered the field of Relatable Chaos Branding.
Her research focuses on:
• Self-checkout machine hostility
• Social misfires
• Public confidence followed by immediate regret
• The psychological and physical impact of a beautifully cleaned sliding glass door
She continues to innovate in the space of Turning Personal Attacks from the Universe into a Community.
When she’s not building a brand from life’s hiccups, Peggy can be found confidently entering rooms she doesn’t belong in, choosing the slowest moving lane in traffic, and inspiring others to laugh at the beautiful mess of being human.