How Riding The Struggle Bus Came To Be!
Alright. I’ll be honest.
Riding The Struggle Bus started because my life felt like a blooper reel no one edited.
I was constantly getting squirreled.
Not once in a while. Not occasionally.
Consistently. Privately. Professionally. Publicly. Impressively.
You’ve heard the saying, “If it wasn’t for bad luck, I’d have no luck at all’. Well, that’s been my life. If anything could go wrong in my life, it did! Not just mildly or quietly — it went wrong loudly, painfully, instantaneously and usually in front of someone. My bad luck packed a punch, brought friends, and stayed awhile. I’m talking Hall-of-Fame levels of “How is this even happening to me?”
I’m in a hurry at the grocery store? My line shuts down as I get to the register.
GPS says “arrived”? I’m in an alley behind a dumpster.
Private text about someone? Sent directly to them.
Push when the door says pull? Of course, while making eye contact!
At one point my family and friends started saying I was the Queen of getting “SQUIRRELED”, (after Scrat in Ice Age who never got to keep his acorn), because I can never catch a break.
Which, honestly? Felt pretty accurate. I couldn’t argue it.
It was like the universe had me on a VIP list for disasters and chaos.
I was on a “Let’s See What Happens” subscription plan.
“Of course this would happen to me.”
Like most great ideas, Riding The Struggle Bus started as a joke — the kind you say when everything goes sideways and you have no choice but to surrender.
“It’s official. I’m riding the struggle bus today.”
As soon as I accepted this fact, I began to notice other people were riding the bus too.
The struggle isn’t rare.
It’s universal.
That’s when Riding The Struggle Bus was born.
Not as a pity party.
Not as a complaint department.
But as a celebration of the chaos.
Because the truth is, we’re all riding it.
We all have those days where nothing clicks.
Where we walk into a room and forget why.
Where we hit “reply all” and immediately reconsider our entire existence.
Where the vending machine eats your last dollar.
Where life feels like it’s testing how flexible our patience really is.
Riding The Struggle Bus is about acknowledging and owning those moments.
Of turning the chaos into connection.
Of saying, “Did, that just happen? Oh yes it did and it was hilarious!
It’s about laughing at yourself instead of spiraling.
It’s about realizing you’re not uniquely cursed — you’re just gloriously human.
It’s about turning “Why is this happening to me?” into “Okay, this is happening right now, it’s not for forever”.
This brand isn’t about perfection.
It’s about real life.
It’s for the people who show up even when the day has already shown them who's boss.
It’s for the Squirrels and the Bad Luck Shleprocks.
The chronic overthinkers.
The slightly frazzled.
The accidentally chaotic.
The over-it-but-still-showing-up.
The beautifully imperfect.
The people who somehow survive their own bad luck with humor intact.
So, if you’ve ever felt like the universe had a twisted sense of humor…
Welcome aboard.
I saved a seat for you.
– Peggy Sue, Your Fellow Passenger in Chaos